Meta, an American Multinational Technology Corporation has unveiled a new generation AI – powered wearable product – Smart Glasses
Meta CEO, Mark Zuckerberg unveiled the product at an event on Wednesday.
The Meta Ray-Bans Display glasses represent the company’s next step toward a future where we all spend less time looking down at a phone screen. Rather, we could interact with Meta’s AI technology — as well as our messages, photos and the rest of our online lives — via glasses not totally unlike regular prescription lenses or sunglasses.
The Displays and other new wearables are part of the company’s bid to make its AI technology a bigger part of users’ everyday lives as it competes with other big industry players to create the most advanced and widely used models.
Glasses are the ideal form factor for personal super intelligence because they let you stay present in the moment while getting access to all of these AI capabilities to make you smarter, help you communicate better, improve your memory, improve your senses,” Zuckerberg said.
He announced the new products during the keynote at Meta’s annual Connect event — where it outlines new AI, virtual and augmented reality and wearable technologies — from its Menlo Park, California, headquarters on Wednesday. Meta also showed off the latest version of its more basic Ray-Ban smart glasses, the Gen 2 and new sport glasses, the Meta Oakley Vanguard; and new experiences on its Quest 3 virtual reality headsets, including games and a new entertainment app and partnership with Disney+ for Horizon, Meta’s immersive “metaverse” experience.
Smart glasses remain a relatively niche product, but consumer adoption is growing fast. Meta’s partner, Ray-Ban parent EssilorLuxottica, said in July that revenue from its Meta glasses more than tripled year-over-year. And the company is seeking to produce 10 million pairs of Meta glasses each year starting in 2026.
The Meta Ray-Ban Display glasses are key to reaching that goal, EssilorLuxottica’s Chief Wearables Officer Rocco Basilico said in an interview with CNN
“You can wear the glasses and feel good in your favorite brands, but if you actually need, like, some super-powers, some immediate information, that could be delivered through audio or through the display,” Basilico said, calling the new display offering “the biggest launch that we have done so far.”
Zuckerberg said on Wednesday that the sales trajectory for Meta’s smart glasses are “similar to some of the most popular consumer electronics of all time.”
Meta has long described its Ray-Bans as smart glasses that can “see what you see and hear what you hear.” Now, with the Meta Ray-Bans Display, users will also have some visual feedback that makes it possible to interact with the device in new ways.
